Innovative BMW iX product line expansion officially launched in The Chinese market

2022-06-06 0 By

At the beginning of the New Year, BMW Group actively expanded the array of electric products to accelerate the electric offensive.On January 5, two new members of BMW Group’s technology flagship Innovation BMW iX, innovation BMW iX M60 and BMW iX xDrive 40, were officially launched in China, with recommended retail prices of rmb996,900 and RMB746,900 respectively.As a representative of the electrification transformation, Innovative BMW iX combines the BMW Group’s technological achievements in digital connectivity and electrification.In December 2021, BMW Group completed the delivery of the world’s one millionth new energy vehicle.In the first 11 months of 2021, BMW delivered a total of 42,000 new energy vehicles in China, up 65.8 percent year-on-year.BMW Group has delivered more than 130,000 neVs in China.Innovative BMW iX arrives on the occasion of the 10th anniversary of the BMW I brand, with the introduction of the BMW iX M60, BMW iX xDrive 50 and BMW iX xDrive 40 line-up, which will undoubtedly continue the good momentum of the BMW I brand and electrification and write a new chapter of success.With its minimalist design, Shy Tech stealth technology, innovative digital luxury, uncompromising BMW electric driving, and sustainable concept throughout, the three BMW iX family models bring the future luxury travel experience beyond electric to Chinese consumers.At the same time, the innovative BMW iX M60, BMW iX xDrive 50 and BMW iX xDrive 40 have their own features in power, battery life and configuration, providing consumers with a wealth of personalized choices.Deliveries of the Innovative BMW iX xDrive 40 will begin in January 2022, and the Innovative BMW iX M60 is scheduled to begin mid-year.The BMW iX M60 made its debut at the 2022 Consumer Electronics Show (CES).”The delivery of the 1 millionth electric vehicle in early December 2021 marks a new milestone in BMW’s electrification transformation,” said Mr. Norda, BMW Group director for customers, brands and Sales.This year at CES, we bring to the public the innovative BMW iX M60, the fastest performance and driving electric vehicle the BMW Group has ever produced.”As the BMW M’s first high-performance electric SAV, the innovative BMW iX M60 combines classic BMW M driveability with the BMW Group’s advanced technology in design, technology and sustainability.Equipped with the exclusive M electric drive system, the new car has a range of 566 kilometers under THE WLTP standard. The dual motors release the maximum output power of 455 kilowatts (619 horsepower), and it only takes 3.8 seconds to accelerate to 100 kilometers. The minimum energy consumption of 100 kilometers is 21.7 kilowatt · hour, bringing the perfect zero-emission high-performance travel experience.When the ejection start function is activated in sport mode, the new car will produce a maximum torque of 1,100 NM, making it the first BMW model to exceed 1,000 NM.With a speed of up to 250 km/h, the new car is by far the BMW Group’s fastest pure electric vehicle.The year 2022 marks the 50th anniversary of the BMW M brand, and the launch of the innovative BMW iX M60 is a new milestone that demonstrates the ambition of the BMW M brand to enter the high-performance electric vehicle market.The new car is equipped with a number of core chassis technology, balancing excellent ride comfort and sports handling.For example, the two-arm front and five-link rear suspension, adaptive two-axle air suspension and electronically controlled shock absorbers tailored to M, xDrive all-wheel drive, active rear steering, and M-sport braking system provide the BMW M’s signature driving experience, flexibility and precision.The new car is equipped with the sound simulation of BMW ELECTRIC car created by world-renowned composer Hans Zimmer for BMW M electric model, adding more driving fun.In terms of appearance, the BMW iX M60 features personalized M design elements, blue M high performance brake calipers, BMW customized Titan Gold exterior components and the unique high-gloss black Titan Gold M logo. Every detail embodies the high-performance identity of the innovative BMW iX M60.Titan gold 22-inch aerodynamics wheels are also available for further identification.The innovative BMW iX M60 is equipped with 20 features for the first time in BMW and 35 features such as Bowers & Wilkins 4D Diamond surround sound system, comfortable heating package with infrared heating technology and Automatic parking Assist System Pro.It is worth mentioning that the Pro, the first automatic parking assist system, not only has the function of remote parking control by mobile phone, which can be further expanded from 50 meters to 200 meters, but also adds the function of memory route, which can store up to 10 parking paths. BMW is one of the first luxury brands to have this function.BMW iX xDrive 40 is the flagship technology of THE BMW Group. The BMW iX xDrive 40 has the iX family DNA, whether it is the minimalist design language, the luxurious living room interior style,Shy Tech is also Shy Tech’s stealth technology and sustainable environmental philosophy.At the same time, the innovative BMW iX xDrive 40, as the base of the iX family, comes with a total of 23 luxurious features, including self-repair smart front grille, adjustable panoramic sky canopy, all-new BMW iDrive, integrated floating curved screen, 5G, Pro and four-zone automatic air conditioning.The innovative BMW iX xDrive 40 focuses on urban travel while providing the luxury travel experience of the future. It has a 455 km range under CLTC standard, with a maximum output power of 240 kW (326 HP) from zero to 100 km in 6.1 seconds and a minimum energy consumption of 18.0 kW · h.The new car is equipped with two charging ports: DC quick charging and home charging. Dc charging can accept up to 100 kW of charging power, and it only takes 41 minutes to charge the battery from 10% to 80%.Lighter body weight leads to better energy performance and better interpretation of the concept of sustainable mobility.Innovative BMW iX xDrive 40 has been listed in the “New Energy Vehicle Model Catalog free of Vehicle Purchase Tax” issued by the Ministry of Industry and Information Technology of China, and can enjoy full purchase tax exemption and local support policies for new energy vehicles nationwide.In order to optimize users’ electric travel experience, BMW Group has also taken a number of service measures to comprehensively solve users’ worries about electric travel.Innovative BMW iX owners can enjoy a 3-year or 100,000km vehicle warranty, an 8-year or 160,000km power battery warranty, an 8-year or 120,000km motor and control unit warranty and 8-year free 7×24 hour road rescue.In addition, from now on, customers can also order “carefree” service, enjoy paint repair, maintenance and car and travel scenarios of 8 carefree services.By the end of 2021, BMW Group has 554 dealers that can provide BMW new energy products and services.In addition, BMW provides customers with a full range of solutions including private charging, public charging, exclusive charging and digital charging services.Customers who purchase innovative BMW iX can choose charging wall box and base installation service at AUTHORIZED BMW New Energy dealers;For customers who do not have the conditions for private charging installation, they can choose the charging card service opened in some cities.For public charging, BY the end of 2021, BMW will connect more than 360,000 high-quality charging piles for owners, including 150,000 DC quick charging piles.Dealer charging stations will expand to 350 by the end of 2021.Aiming at transportation hubs in key cities, BMW also provides exclusive integrated parking and charging services for car owners, which has covered 9 airports in 5 major cities and more than 10 popular business circles in China.In addition, the innovative BMW iX will also enjoy plug-and-charge capability, which will be available in about 50,000 charging piles across the country by the end of 2021.When using, users do not need to scan the phone code. After inserting the gun, users can automatically complete authentication and start charging, making charging easier and convenient.My BMW App provides convenient one-stop digital charging service, supports the interconnection control and management of charging wall box, and is compatible with mainstream charging operators’ public charging pile search, start-stop, payment and comment services, as well as BMW’s booking parking and charging services.